The Politics of Representation Social Work Lessons From...

The Politics of Representation: Social Work Lessons From the Advocacy Planning Movement In urban plannings new political awareness, representation became a social responsibility issue. This new understanding of politics and social responsibility in urban planning may have brought boundary interaction between planners and other professions, such as social work†¦ Introduction In his 1995 article, Andrew Abbott explores his evolving conception of the social work profession. As we approach the new millennium, Abbotts conception becomes strikingly relevant. In brief review, Abbotts first notion posits that social work is a profession of interstitiality. In this context, social workers translate and mediate between collogues in†¦show more content†¦Although he suggests both volatility and vulnerability for the social work profession, he downplays the significance - saying that social work is not unique in this regard. Abbotts final assertion is that while social workers are engaged along multi-professional boarders, social work has historically lacked a professional purity. Abbotts review of social work professions past is useful, but where can it lead the social work profession in the future? If the profession is pushing for purity, will it lose members to neighboring professions, as suggested in Abbotts notions of evolving boundaries? How have these evolving boundaries affected other professions and what lessons can the social work profession learn? Reviewing the advocacy planning movement in the modern American urban planning profession, beginning in the early 1960s, can provide useful perspectives of Abbotts theme of intraprofessional and interprofessional relations. In this movement, we see a highly technical (pure) profession of physical planning become aware of the inherently political nature of its work. In particular, the planning professions notion of the common good was challenged. As Martin Wachs (1985, p. 55) quotes Norton Long, The question is not whether planning will reflect politics, but whose politics will itShow MoreRelatedNstp Handouts13038 Words   |  53 Pagesthereof, the government may require each citizen to render personal, military or civil service. †¢ What are the goals of the State from among the youth in nation building? In recognizing the vital role of the youth in nation building, the state shall promote their civic-consciousness and develop their physical, moral, spiritual, intellectual and social well-being. It shall inculcate in the youth patriotism and advance their involvement in public and civic affairs. †¢ What shouldRead MoreEssay on Culture of Poverty5571 Words   |  23 Pagescommunities, but their passion lies disproportionately with people who do not have adequate personal resources to meet their needs or with communities with large populations of people who need assistance. 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The Abuse Of Steroids Is Synthetic Materials Of The Male...

Christiana Richardson Moe 1st Period AP Lang 11 November, 2015 The Abuse of Steroids Steroids are synthetic materials of the male sex chromosome, testosterone, that lead to addiction, mental abuse and physical harm. They are banned by many sports leagues, but some athletes do not take that into consideration. Many athletes use steroids illegally, for a multiple of reasons. Athletes use steroids in order to gain better physical body shape and game play. In reality they are only cheating the game and themselves, slowly breaking their bodies down. The steroid use has greatly increased from the past. An M.D named Dan Gwartney announces, â€Å"Currently, body builders are using much higher doses of anabolic steroids†¦Ã¢â‚¬  and â€Å"†¦body builders do not go ‘off-cycle’ at all.†(Gwartney), which adds even more risk to the human body because of the higher and more frequent use rate. Our bodies are not made to take in that much extra testosterone, but the increased want of money in America has now taken over a multiple of people to choose th e looks and money over their own personal health. There are different types of steroids, all having negative effects, but the most commonly used and known steroid is an anabolic androgenic steroid. The effects of steroids vary from a man to a woman. For example, men begin to have the reduction of sperm, damage to the heart and the liver, pain while urinating, breast development, and a reduction to their testicles. Women begin to lose their breast, growShow MoreRelatedSexually Transmitted Diseases35655 Words   |  143 PagesScience For Living Notes (Compiled) Table of Contents Unit 1 Measurement 5-10 Unit 2 Matter 11-48 Unit 3 Basic materials for maintaining life Air 49-54 Water 55-68 Food 69-71 Other biomolecules of life 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Read MoreSocm Study Guide Essay30404 Words   |  122 Pagesis when cells have specialized functions C. Reproduction – Organisms reproduce, creating subsequent generations of similar organisms D. Movement – Organisms are capable of movement a. Internal – moving food, blood, or other materials internally b. External – moving through environment E. Metabolism – Organisms rely on complex chemical reactions to provide the energy for responsiveness, growth, reproduction and movement. Refers to all chemical operations under way

Functional Proteomics

Questions: 1. Describe a proteomics experiment that you think would be interesting to perform in our weeklong practical session?2.Suggest a follow-up experiment you could do to confirm your results?3.Why should you buy a mass spectrometer for your proteomics laboratory?4.What important things you learned from your practical class?5.Explain how you would design an experiment to decide whether the new enzyme is a Histidine-specific protease? Answers: 1. The well-established method to investigate proteomics is mass spectrometry. There are also several strategies present which can conduct proteomic research. A few years ago proteomics was mainly a qualitative discipline. The proteomic experiment characteristically involved identification of proteins as many as possible in a particular protein complex, tissue lysate, organelle and cell. While obtaining the protein identities from any type of protein mixture an enzymatic digestion step is normally involved which ultimately yields a large collection of proteolytic peptides that are analyzed by shotgun proteomics. This technique can be incorporated in the proteomics experiment and it would be interesting to perform. 2. After performing 2-DE and mass spectrometry to examine differential protein expression between the two strains of Giardia with different types of virulence phenotypes, a Quantitative PCR can be performed as a follow up experiment to confirm the results. In Quantitative PCR total RNA was isolated from the batch culture of the Giardia sp. Then reverse transcription (RT) was carried out with a reaction mixture which contain 5g total RNA, 0.25mM deoxynucleoside triphosphates (dNTPs), 50 nM of RT primer, 0.75 U/l reverse transcriptase enzyme, 0.05 M DTT and 0.2 U/l RNase Out. After this an incubation of the RT reaction mixture at 50C was done for 30 min, and then the reaction stopped at 70C for 15 min. 3. If I had funding to buy mass spectrometer while establishing a proteomics laboratory I will buy a mass spectrometer because mass spectrometry is an exceedingly specific and sensitive analytical technique that can be used to determine precisely the quantities and identities of the compounds that are present in the sample. In comparison to many traditional technologies mass spectrometry delivers analytical more sensitive result and is very rapid and fast less time taking process. This is the reason that mass spectrometry has a variety of application in pharmaceutical and clinical laboratories. 4. The most important thing that I have learned in my practical class is in spite of a well conserved and core sequence of the genes there still remains very significant variation in the genome of the Giardia isolates. These variations can be observed in gene content, structural chromosomal variations, gene polymorphisms, and repertoires of the surface molecule. From this practical class the annotation of the Giardia genome has become clear and improved in according to me and this practical session also enabled the identification of the functionally important variation of the Giardia genome. 5. Histidine-specific protease is an enzyme which cleaves the peptide bonds present in the proteins in which the histidine serves as the nucleophilic amino acid at the active cite of the protein. So to find out whether it is a worth to buy the Histidine-specific protease or not we can use it against a protein which contain the histidine amino acid. Then the enzyme will cleave the peptide bond as a result of that the N- terminus of the protein bond will react with the hydrogen of the water molecules and the C-terminus will become free which will have a huge impact over different physiological process like blood coagulation, immune response and digestion.

Marketing Plan †The Body Shop

Executive Summary This paper focuses on the marketing strategies that can be applied to The Body Shop’s business practices in Saudi Arabia. The cosmetic market of Saudi Arabia has the highest growth potential as compare to any other Middle Eastern market.Advertising We will write a custom report sample on Marketing Plan – The Body Shop specifically for you for only $16.05 $11/page Learn More Saudi Arabia has become the largest consumer of cosmetic products in the region and ranks among top ten cosmetic consumers among rest of the world. The cosmetic consumption in Saudi Arabia was $ 2.4 billion in 2009 with a CAGR of 11% same year (Allam, 2010). Introduction A marketing plan helps an organization to foresee the future requirements of promoting and marketing their products through the value chain activities, till the consumer purchased and consumed products of that organization. In this marketing plan, Body Shop is evaluating the cosmetic ma rket and its environment in Saudi Arabia. Body Shop The Body Shop plc is a U.K based cosmetic giant with over 2500 franchises in 60 countries and a diversified workforce of 25000. The cosmetic giant satisfies a customer base of nearly 3 million with its organic, purely natural and ethical cosmetic products. These highly valued and premium products earn revenues of around $ 4.74 billion with a retail sales volume of nearly $14 billion. The Body Shop grows with a phenomenal growth rate of 4.5% in each year (The Body Shop, 2011). Segmentation Target of Body Shop in the Saudi Arabian Market In Saudi Arabia, Body Shop is going to target the male and female belonging to all age groups. The reason for targeting all age groups is that Saudi Arabians do not consider their age when it comes to looking beautiful, young and energetic. Especial emphasis will be paid to the younger population as the large portion of Saudi Arabia’s population consists of younger population. The cosmetic pr oducts offered by Body Shop will be beneficial for every segment of the market. Reason is that Body Shop designs its marketing strategy, keeping in view the niche sectors of the market. Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1 Segment Attractiveness Positioning Body Shop’s Products Body Shop will use its products made from natural ingredients and plants, to position itself as a nature friendly organizations. Body Shop has already established itself as a powerful cosmetic brand and has a positive perception in consumer’s mind regarding its concerns for greener business practices. As this is evident from market researches that cosmetic consumers in Saudi Arabia prefer product quality and natural ingredients been used in the product, Body Shop will have to highlight the ingredients and perception about their product in rest of the world, in their promotional eff orts. Marketing Research The primary focus of the marketing research technique adopted by The Body Shop in the Saudi Cosmetic market is to thoroughly understand the requirements and demand of this market and then reviewing Body Shop’s product range and making suitable modifications as to suit the Saudi cosmetic market’s requirements. This research aims at attracting and building the likelihood of at least 45% target segment, to buy The Body Shop’s products. For the sake of conducting research on the potential and weaknesses in Saudi cosmetic market, The Body Shop is going to use Online and observational research methodology (Perner, 2010). An internet survey regarding cosmetic and beauty care products will be conducted and the researchers will combine data regarding the perspective of Saudi cosmetic consumers to the cosmetic products and different brands they are aware of. Observational technique will be used for the purchasing behavior of Saudi cosmetic consume rs at stores, shopping malls and hypermarkets. Marketing Objective Through its marketing efforts, The Body Shop in Saudi Arabia wants to create awareness of the core brands and specifically designed organic beauty care range through targeted channels such that at least 70% of the target segment gets aware of these products and the differentiated values of the Body Shop.Advertising We will write a custom report sample on Marketing Plan – The Body Shop specifically for you for only $16.05 $11/page Learn More Another goal, that the marketing strategy in Saudi Arabia is set to achieve, is build brand loyalty among at least 20% of the target segment and make them repeatedly purchase Body Shop products (Arens, 2006). Situation Analysis PEST analysis will assist in determining the possible problems that Body Shop will have to face in Saudi Arabian cosmetic market. Political Influence Saudi Arabia is a Muslim country where rules and regulations are very strict for cosmetic consumers. Wearing makeup is considered to be unethical at public places in Saudi Arabia in the light of Islamic laws. Wearing cosmetic and usage of fragrance is considered to be an act of attracting opposite sex. Economic Influence The economy of Saudi Arabia has flourished over the years due to the richness in oil and gold reserves. Saudi Arabia basically depends upon its oil exports. Social Influences Saudi Arabian cosmetic industry is at maturity level as make up has become an integral part of Saudi women and men’s daily life. Saudi cosmetic consumers are willing to pay any amount to buy cosmetic products. The entrance of foreign cosmetic giants has escalated this desire in Saudi Arabian cosmetic consumers to buy quality cosmetic products. The increasing competition in the cosmetic industry has lead to a situation, where the Saudi cosmetic consumers become more brand conscious now. Technology Factor Body shop will have to outsource its technological as sets from outer world or from its nearly located subsidiary, to satisfy its businesses’ requirements in Saudi Arabia. Most of the population of Saudi Arabia consists of young people and a sustained middle-class.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internet usage and other means of information are easily accessible by the people, but there are restrictions on the type and quality of content that advertisers can show over Television or internet. This will somehow, facilitate Body Shop’s promotional efforts, but the company will have to design these promotional campaigns within the limits defined by law in Saudi Arabia. SWOT Analysis To counter these problems, Body Shop does possess strengths that will help them to succeed in the lucrative Iranian cosmetic market. A SWOT analysis will help us to highlight they key strengths, weaknesses, opportunities and threats to Body Shop in Iran. Strengths The financials and the brand image all over the world will also help The Body Shop to successfully enter and flourish in the Saudi cosmetic market. The wide variety available in Body Shop’s product line will catch the eyes of Saudi Arabia’s mature cosmetic market (The Body Shop, 2011). Merger with L’Oreal will add more attraction to the market image of Body Shop (Roddick, 2006), as L’Oreal is an established and famous brand. Since this merger, Body Shop has experienced immense growth in company’s sales over the years. Body Shop’s strong and powerful social image and customer oriented social marketing strategies will help it to survive in the strict business environment of Saudi Arabia. Use of animal extracts is also prohibited in cosmetic products in Saudi Arabia, so Body Shop’s products will have good chances of success, as they are prepared from natural and organic ingredients. The company will also need to address its concerns for the environment and the reflection of these concerns in the ecological manufacturing of their products. The awareness level among the target market about the eco friendly products and the benefits of organic ingredients in cosmetic products will also help The Body Shop to uplift its market image in the Saudi cosmetic market. Figu re 2 Profit and Loss for the first three years Weaknesses Imitations and second copies of Body Shop’s products are widely available in the Saudi Arabian market, which damage the company’s image and the standards of quality it has maintained. There are number of other major players in Saudi cosmetic industry offering same products as the Body Shop, so the Body Shop will have to bring differentiated products in the market. Figure 3 Competitors And their Market Share Opportunities As the large portion of Saudi Arabia’s population is young and they use cosmetic heavily, it will be an opportunity for Body Shop to enter the market and grab the attraction of the younger population of Saudi Arabia. As the usage of cosmetic is increasing among males, Body Shop will have a chance to capture market share of male customers, because Body Shop offers a wide range of products that are especially produced for men. Day by day changing fashion trends and the exposure of custo mers to media has escalated the desire in male and female consumers in the target market, for looking fashionable and attractive. Due to the increasing demand of cosmetic products in Saudi Arabia, it is expected that the purchasing of these products is going to get doubled in coming years. Threats The availability of sub standard copies of cosmetic product in black markets also affects original product’s image. The organic ingredients that The Body Shop uses in the production of its cosmetic and beauty care range are scarcely available in the world and they are considered to be a finite resource. Marketing Mix Marketing mix of a company helps in understand that organization’s pricing, promotional and placement strategies and what products company is offering (Mind Tools, 2011). In the coming lines, a brief understanding of Body Shop’s marketing mix in Iran will be carried out. Products The body shop is going to offer a wide range of cosmetics, beauty care, pe rfumes and deodorants, facial skin care products, hair care products, scrubs, body butters, toners, cleansers, foot care products, sun screen creams and bath and body care products in Saudi Arabia. Overall, body shop is going to offer its 900 organic products made of natural extracts and ingredients like olive oil, aloe-vera extracts, rose water, jojoba oil and other herbs. These products will be targeting both men and women segment of Iran’s cosmetic market. Also, the Body Shop will launch featured products for its customers in Iran. Pricing Strategy Body Shop will place price tags on its products in Saudi Arabia that suits customers of every income groups. Large portion of Saudi Arabia’s population belong to elite class who do not consider prices while buying out luxurious goods, so expensive beauty care products will also be an integral part of Body Shop’s offerings in Saudi Arabia. As it is clear in today’s market environment that customers demand mor e from a product as compare to the price they are paying for a product. To meet customers’ demand at cheaper costs, Body Shop will modify the packaging of its products with a combination of improved ingredients and product formulas and compact sales outlet (Alexander, 2005). Placement of Products The Body Shop’s sales strategy is designed in accordance with B2C business model in which the seller interacts directly with the customer. This enables the company to provide products according to customer’s requirement. The outlets will be designed, keeping in view the traditional naturalistic impact that customers perceive when they enter into a Body Shop outlet. Besides its franchises, the Body Shop will also set up an online store where customers can order their products and get it at their doorstep within 3 days. Promotional Tactics The usage of satellite or cable TV in Saudi household has increased. Arabic is the official language of the country and not many peopl e in Saudi Arabia are familiar with English. This is the reason that target audience in Saudi Arabia prefers TV channels that use Arabic as language of programs and advertisements. There are number of Arabic language TV channels that are being on aired from foreign countries, especially United States. Keeping in view the Islamic laws, Body Shop will prepare advertisements that will match the taste, values and cultural factors of Saudi target audience. Beside TV advertisement, Internet is also an affective medium of communicating the target audience with the help of advertisements. Internet usage has increased and people have easy access to internet. Beside web sites and pop-up advertisements, social networking sites have also grown to be a useful medium for advertisement. Saudi Arabian print media is also considered to be mature and marketers use newspapers and magazines to promote their products. Body Shop will use Saudi Arabia’s leading newspapers and fashion magazines to p romote its products and offers. List of References Alexander, A., 2005. Cosmetics Makers put a new face on competitive pricing strategies. Web. Allam, A., 2010. Saudi women among world’s biggest consumers of beauty products. Web. Arens, W., 2006. Contemporary advertising. New Delhi: Tata Mcgraw-Hill Publishing Company Limited. Mind Tools, 2011. The marketing mix and 4 Ps. Web. Perner, L., 2010. Consumer behavior: The psychology of marketing. Web. Roddick, A., 2006. Every body grows stronger. Web. The Body Shop, 2011. Our company. Web. This report on Marketing Plan – The Body Shop was written and submitted by user Senator Bail to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.